Japan has a thriving e-commerce market. Here’s all you need to know about Online Shopping in Japan.
Top Online Shopping Websites in Japan:
- Rakuten, Inc
- Amazon Japan
- Yahoo! Shopping Japan
- Felissimo Shopping
- Oh My Glasses
- Muse & Co.
- Yahoo! Auctions Japan
This article will tell you everything about the B2C (Business To Consumer) and C2C (Consumer To Consumer) online shopping scene in Japan. Read on to know about online shopping websites in Japan.
Top Online Shopping Websites in Japan (B2C)
Rakuten has a large and loyal customer base. They have over 100 million members. Rakuten rewards loyalty by giving loyalty points with every purchase. These points can be used to make further purchases. Rakuten has also expanded into digital services such as online payments, marketing, communication services, and online content.
Founded: 7th February, 1997 by Hiroshi Mikitani Sells: cosmetics, clothing and accessories, electronics, and home equipment Payment options: Foreign credit cards accepted Shipping: Within Japan and also some countries and regions outside Japan Monthly traffic: 489.5 million
A global market leader in e-commerce, Amazon enjoys a good share of the online market in Japan. It has an option to shop in English, too.
Founded: Amazon was founded in 1994. But it started in Japan only in 2000. Sells: Media, apparel, electronics, foods, toys, jewelry, furniture, and home furnishings Payment options: Foereign credit cards accepted Shipping: Shipping is available within Japan as well as internationally Monthly traffic: 523 million
The Yahoo! Portal has diversified into e-commerce in Japan under the Yahoo! Shopping website. Yahoo! Shopping in Japan is owned by Alibaba.
Sells: Electronics, clothing, home equipment, and accessories, personal care services and restaurant bookings Monthly traffic: 85.1 million
DMM.com Ltd. provides a variety of digital content through the online entertainment site dmm.com. It is known for adult content including adult manga and anime. It has other products, too.
Founded: 17th November, 1999 by Keishi Kameyama Sells: Video games, 3D printing, videos on demand, e-books, and DVD releases, and other digital content. It also has video rental services. Shipping: Free shipping within Japan. Other countries need to check shipping charges. Payment options: Foreign credit cards are not accepted, only bank transfers are accepted. Monthly traffic: 73.4 million
Zozotown has a wide range of clothing and accessories from over 7,000 brands. Sellers have to pay high royalty fees to use this platform. Yahoo! Japan has acquired a major stake in Zozotown as of 2019.
Founded: 21st May, 1998 by Yusaku Maezawa. The online fashion retail platform started in 2004. Sells: all fashion-related productsShips: Within Japan as well as internationally Payment Options: Foreign credit cards not accepted. Amazon Pay accepted. Shipping: Most sellers do not ship outside Japan. A proxy purchase service can be used if you want to get products delivered outside Japan. Monthly traffic: 47 million
Wowma is a very popular online store in Japan. The site regularly updates their inventory with the newest fashion trends.
Founded: December 2012 Sells: A wide range of shopping options from electronics and home equipment to cosmetics and clothing. It also has digital services such as restaurants and personal care. Payment options: Supports auPay card Shipping: Ships within Japan. Some merchants on Wowma are eligible to use Rakuten's logistics to ship outside Japan. Monthly traffic: 20.4 million
Qoo10 is a joint venture from eBay. And just like eBay, it has a wide range of products.
Founded: 2010 by Ku Young Bae Sells: Clothing and accessories, baby products, sports products, electronics, books, entertainment, and also e-tickets. Payment options: Paypal is accepted Shipping: Japan, Singapore, Hong Kong, mainland China, Indonesia, Malaysia Monthly traffic: 11.3 million
Felissimo Shopping is a popular website for lifestyle products.
Founded: 8th May, 1965. They started the online shopping website much later. Sells: Food, clothing, lifestyle products Shipping: Ships both within and outside Japan Monthly traffic: 8.98 million
This website provides lifestyle eyeglasses made in Japan at affordable prices. It also has a ‘try and buy’ option where buyers can order five pairs of glasses and select one at the time of delivery.
Founded: 2011 by Ikuma Mutobe and Tadayasu Kiyokawa Sells: High-quality eyeglasses Shipping: Both within Japan and outside Japan Monthly traffic: 489.81K
This website curates its products as well as designers from over 40countries. They also claim that most of their products cannot be found in brick and mortar stores in Japan.
Founded: May 2010 by Ari Awan Sells: Clothing and everyday products Shipping: Both within and outside Japan Monthly traffic: 109.84K
Locondo was initially backed by Rocket Internet. It now also has backings from VC firms. Most of Locondo’s revenue comes from the sale of footwear.
Founded: 2010 Sells: Shoes, bags, and clothing Shipping: Both within Japan and outside Japan Monthly traffic: 4.7 million
Belluna is a retail store in Japan that ventured into online shopping.
Founded: The retail operations were started in 1968. Sells: Food items, clothing, and other lifestyle goods Shipping: Ships both within Japan and internationally Monthly traffic: 13.17 million
Muse & Co. boasts of over a thousand brands including Marc Jacobs, Jill Stuart, Michael Kors, and Coach. It also has flash sales with discounts running up to 90%! The target audience for Muse & Co. are young, female professionals
Founded: February 2012 by Hirotake Kubo. Sells: Bags, footwear, accessories, bath furnishings
This is an online fashion retail website.
Sells: Clothing, footwear, bags Shipping: Within Japan and internationally Monthly traffic: 4.51 million
Top Online Shopping Websites in Japan (C2C)
This is an auction site. Interested people can bid on the products and the highest bidder in the given time frame gets the product.
Sells: It allows people to sell their own items such as clothing, electronics, and furniture. Shipping: Ships only in Japan. But you can avail of a proxy buying service to bid and buy products. The service ships the goods internationally. Monthly traffic: 135 million
Rakuma was merged with a similar platform called Fril in 2018. Farmers can also sell the farm produce through Rakuma.
Founded: Launched in 2014 under the Rakuten umbrella Sells: Used items such as clothing, toys, electronics, and home equipment. Payment options: Foreign credit cards are accepted Shipping: Within Japan and also some countries and regions outside Japan Monthly traffic: 14.7 million
It is one of the leading platforms for online free markets in Japan. It is also one of the platforms that are majorly used as an app from mobile phones.
Founded: Launched in February, 2013 Sells: Used items. It is a free market platform Shipping: Ships within Japan. Ships internationally, too, with delivery partners in other countries. Monthly traffic: 70.3 million
Minnie brings together buyers and sellers on one platform. It is a C2C website dealing mostly in handmade products.
Sells: Clothing, bags, handmade notebooks, artwork Shipping: Ships in Japan. Ships internationally to 125 countries through an independant shipping partner. Total app downloads: 10.27 million
Creema is the leading website in selling handmade products from individuals directly to the consumers. It has over 60,000 registered sellers and boasts an inventory of more than 2.4 million items in its catalog.
Founded: 2010 by Kotaro Marubayashi Sells: Bags, jewelry, accessories, artwork Ships: In Japan Monthly traffic: 10.07 million
How to Pay for Online Shopping in Japan?
The most common payment options for online shopping in Japan are:
- Credit Cards
- Bank Transfer (furikomi)
Credit Cards are a better option since fees are lesser and chances of a successful payment are higher. However, if you don’t have a Japanese credit card, you can use the one issued in your country which is accepted in Japan. But the problem with this is that you might be charged conversion fees and fees for overseas transactions. A prepaid Japanese card that is available at Konbini stores is your next best option.
Bank transfer is not recommended because the process can be a little complex. Also, you will be charged transaction fees. Bank transfer can be done at an ATM. However, since the instructions are not in English, the process can be difficult. You can go to a bank with your ATM card and get a teller at the bank to do the transfer for you. If you have an online banking option, a bank transfer can be done through the website.
Online Shopping is quite convenient in Japan due to a robust delivery system. This makes Japan’s e-commerce stronger and holds the potential for further growth. However, you need to remember that a signature is required for almost all doorstep deliveries.
It took a while for international online shopping giants such as Amazon and Yahoo to become popular in Japan compared to western countries. However, now the Japanese have become quite used to the concept. Newer additions to the online shopping platforms are testimony to this. Shopping in Japan was never so easy, and convenient!
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